With Kate Middleton being as stylish as she is, of course her children would be the same. The kids' clothing that the Duchess of Cambridge picks out for Prince George, Princess Charlotte, and Prince Louis has to check certain boxes. For one, it usually has to be pretty formal — after all, her children are representing the Crown, whether they know it or not. Additionally, the clothes still need to be easy to move in for her kids to play, and they have to look good. Kate loves a coordinated family fashion moment, and she clearly puts a lot of thought into what her children are wearing at all times.
The good news is that Kate tends to shop from everyday brands that are just as accessible for us commoners. Sure, some of the clothes can be on the pricier side, but there are also plenty of cheaper options from these brands. Get ready to shop!
Start-Rite
Cath Kidston
Toddler George couldn't have looked any cuter than he did in this photo from December 2014. Look at him in his Start-Rite shoes (of course), knee socks, and toy soldier sweater vest. We truly cannot. The sweater is from Cath Kidston, a brand that makes adult clothes as well as adorable kids' clothes in all kinds of colorful and whimsical prints.
m&h
Not to be confused with fast-fashion fave H&M, m&h is a Spanish kids' clothing brand that Princess Charlotte wore a lot when she was younger. She's pictured here in one of the brand's dresses. They specialize in knitwear, cute dresses, shoes, and more for babies and young kids — both boys and girls.
John Lewis
John Lewis makes clothes for all ages, but it's the brand's children's designs that have gotten the most hype thanks to Kate Middleton. She's dressed Charlotte in outfits from the retailer — famous for its annual Christmas adverts — for years. This yellow lamb sweater is an item from the brand, as were the cute embroidered overalls that Charlotte wore last year.
Pepa & Co.
Perhaps Kate loves Pepa & Co. because the company's name sounds so similar to her sister Pippa's name. Most famously, the duchess dressed little George in a whale sweater from the London-based label. They sell boys' and girls' clothes for babies and kids, specializing in smart-looking shorts, shirts, shoes, sweater, coats, and more.
Trotters
Looking at all the photos we have of the Cambridge kids, it's clear that Duchess Kate loves a fun children's sweater. There was George's whale jumper, Charlotte's lamb cardigan, and now Louis' dog sweater. It's from the brand Trotters, which also makes some seriously Charlotte-worthy dresses.
Amaia Kids
Scrolling through the Amaia Kids website, you'll notice a lot of clothing that looks similar to what the Cambridge kids have worn over the years. Kate has been a loyal shopper there for all of her kids. For example, Charlotte's chic red coat is from the brand, as are George's go-to collared shirts. They make some really cute stuff.
