Mattel has been on a mission for years now to create a more inclusive and empowering Barbie doll collection that makes all kids feel represented. And, judging by their newest addition to the Barbie Fashionistas lineup, they are clearly delivering. On Tuesday, the American toymaker announced the arrival of the first-ever Barbie with Down syndrome.
More from Mom.com: The Down Syndrome Diagnosis and What That Means for Your Baby
Mattel is said to have taken great care when designing the doll
The reality of living with Down syndrome is often misunderstood
Most kids who are born with the condition will grow up to be much more independent than people realize. They can communicate clearly, attend school, have meaningful relationships, and even get jobs.
That said, pretty much all of these things come with a unique set of challenges.
According to Boston Children's Hospital, most kids with Down syndrome face developmental delays that could impact their ability to walk and talk on time. They also experience mild to moderate intellectual disability, which often impacts their attention span, verbal memory, and expressive communication.
"Behavioral problems such as stubbornness, impulsivity, and temper tantrums may be more common in children with Down syndrome," the website continues. "Many children talk out loud to themselves as a way of understanding and processing information."
More from Mom.com: Mattel Unveils New Inclusive Barbie and Ken Dolls, with Hearing Aids, Prosthetics, and Vitiligo
The Mattel doll also features foot and ankle orthotics (in Barbie pink, of course!)
The medical accessory is commonly worn by children with Down syndrome in order to support their foot and ankle joints. Over time, it also helps them learn to balance better on their feet, develop muscle tone, and avoid issues like low arches or foot pronation.
As news of the new Barbie continues to spread, Mattel seems pretty proud of what it's accomplished.
"Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, executive vice president and global head of Barbie & Dolls, Mattel. "Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves."
People have also been praising the doll on social media
Their change to design was subtle and respectful. It’s a great gift to those with Downs. I also challenge moms to gift this doll to their non-Downs children. This sort of behavior from my mother (for Black people) is the thing I most cherish about her.
— Sybil Wright (@sybil_wright__) April 25, 2023
"Terrific!" tweeted one person. "Representation matters!"
"Finally some good news!" added someone else.
"I am at a loss for words," tweeted another person, who was involved in the Barbie's development. "Today is a powerful day for not only the #Downsyndrome community but also the #disability community and beyond."
I am at a loss for words. Today is a powerful day for not only the #Downsyndrome community but also the #disability community and beyond. Thank you so much to my amazing team @NDSS for your tireless work on this @Barbie doll with Down syndrome. @Mattel pic.twitter.com/6My4l4N7jM
— Kandi Pickard (@pickard05) April 25, 2023
According to Mattel, the new doll will retail for just $10.99 and will be available in limited quantities online for the time being. However, it is due to be in stores this summer and fall at all major retailers.
