Beauty Youtubers have the power to make or break a product's clout to PIECES — and they know it.
In 2017, plenty of makeup received the coveted seal of approval from beauty influencers — but Youtubers also didn't hesitate to drag products they hated.
Here are 16 products that prove no brand (and no celebrity) was safe from a brutal beauty influencer review.
Makeup Shayla HATED how her Kylie Cosmetics Silver Series brushes looked after just one wash.
Makeup Shayla was already skeptical about the brushes ($360, Kylie Cosmetics) having white bristles — because of course it means they're hard to clean.
When she *did* clean them, the brushes didn't exactly survive the wash.
"Something weird happened," she said during her Youtube review. "I don’t know if it’s because I used soap. It got a little frayed. Nothing really shed, but they do look a little messed up.”
According to Shayla, they still looked "cray cray" after she let them dry for a few hours.
Manny MUA had to laugh to keep from crying when he tested out the new 7-ELEVEN makeup and discovered it was "sooo bad."
7-Eleven started selling its own gas station makeup brand called This Is Simply Me Beauty — and Manny MUA gave it a big fat NO.
The foundation? "I hate it," he said. "It's mad pink on me."
The sponge? "This is the worst sponge I've ever tried. It's taking off all my makeup."
The blush? "I just don't like it whatsoever."
Bronzer? "Fuck no."
So there's that.
Lewy wanted his money back from Kim Kardashian after trying out the KKW Beauty contour sticks ($48, KKW Beauty).
"I am so pissed," Lewy said in his review. "I spent $80 on that. You really can't even see the contour on my face and I don't feel like the under-eye highlight even did a lot. I feel like it blended out into nothing."
"I'm sorry," he continued. "I love the packaging and I love Kim, but I'm really disappointed with the product."
Thomas Halbert dragged Too Faced all the way to hell over its entire Unicorn collection.
"I’m not trying to be rude or shady, but Too Faced, this collection looks like it’s in collaboration with Claire’s," he shared in an Anti-Haul video. "I feel like if you wanted to hop on the unicorn trend, it would have been best for you to do it maybe 7,000 years ago."
"Maybe if you had done it before Tarte and not after you shaded them for doing unicorns. It just makes you look a little bad."
Burnnnnnn!
Kylie Jenner's Grape Soda lip kit was NOT Jeffree Star approved.
"I didn't like that it was a little more dry than the other ones," he said about the lip kit ($27, Kylie Cosmetics). "It was definitely a little streaky… I had to put two layers on, which made it more heavy and drying."
Tati Westbrooked hated the Gigi Hadid x Maybelline primer so much that she wiped away her entire face of makeup to get it off.
"I'm so confused right now!," she said during her review. "This is just feeling really strange to me. I feel like I'm rubbing pudding all over my face."
Westbrook ended up starting over her entire First Impressions look because she felt the primer messed up the look of her foundation.
Alissa Ashley was so frustrated with the "powdery" Subculture palette ($42, Sephora) that she quit trying to blend it altogether.
"My verdict for this palette is that… no, I'm not doing it," she said in her review. "I'm so irritated."
Jackie Aina hilariously roasted the Iconic Pigment Sticks when they didn't have a shade dark enough to contour with.
"That's like literally my foundation color," she said about the stick ($41.53, Harvey Nichols) they sent her that was supposed to be her match. "OK, got it. We just won't contour today."
Iris Bellin hated how the Glam Glow mask ($69, Sephora) burned when rubbed in.
"It kinda hurts when you put it [on]. The star glitters hurt a little when you're rubbing it around your skin," Iris said during her review.
"This mask burned like a mothersucker. I got a headache, I had to lay down."
Kiki Chanel was pissed about the blending experience she had with the Tartelette Toasted palette.
"I cannot believe it," she said about the Tartelette Toasted palette ($46, Sephora).
"Every single matte shade in this palette, I dip my brush into it one time and it poofs up. It reminds me a lot of the Subculture palette.”
Skelotim despised how drying the RCMA No-Color Translucent Powder ($12, Beautylish) felt to his skin.
"You guys know I'm oily, and this powder makes me look drier than my grandmother's vagina," he shared on Youtube. "It shows every single fine line that I have. I don't know what it is, but it's a NO from me."
Welp!
Nyma Tang gave MAJOR side-eye to the Jouer Cosmetics foundation.
"Apparently the last five shades are dark/deep and the skipping was too real!!" she said about the foundation line.
"Had to lay them all out to make sure I was seeing this correctly," she wrote beneath a photo of the shades.
Despite the Fenty Beauty craze, Jackie Aina wasn't digging the brand's glittery Galaxy palette.
"This is very messy and very dry," she said during a review of the collection.
Raw Beauty Kristi felt the Kat Von D Shade + Light Glimmer palette ($49, Sephora) was completely unnecessary.
“It’s the Kat Von D Shade + Light eye shadow Glimmer Contour palette…sparkly," she said during an Anti-Haul video. "The palette did nothing for me."
Tati also roasted the heck out of the Lime Crime Diamond Crushers.
“It’s super uneven on the lips," she said about the Diamond Crushers lip toppers ($18, Lime Crime). She tried the shades Lit, Strip, and Dope.
"It’s like an oily weird mess."
Youtuber Leah Janae was completely over the formula of the Too Faced Glitter Bomb palette ($45, Sephora) — and really *any* of the brand's products.
"The shades in that palette just don’t look good," she said during an Anti-Haul.
"I don’t get inspired by the palette. Plus, a lot of the Too Faced glitter shades are not very good quality. They’re chunky and not so good."
