When it comes to super cute makeup in all its pastel pink, elaborate, princess-y glory, Too Faced Cosmetics is the supreme.
But as amazing as Too Faced is, the brand doesn't have the monopoly on makeup cuteness. Sometimes a pastel princess wants to switch it up a little, you know?
So with that in mind, here are 11 incredible, super cute makeup brands you need to know about right this second.
MOR Australia
Odds are you haven't heard of MOR Australia yet, but trust me, you need to. The insanely elaborate, beautiful as hell lip products, perfumes, and soaps are perfect for the indulgent evil queen you so clearly are inside. The brand's guiding principle is that its products should be an indulgent daily ritual — mission accomplished.
Sugarpill Cosmetics
If you like your makeup adorable and super-bold with an irreverent sense of humor, Sugarpill is for you. Sugarpill combines super-cute pastel packaging with subversive shades for a professional-quality line beloved by drag performers and babes in bright shadow all over the world.
I mean, these lipstick bullets are shaped like legit pills. What's not to love?
Les Merveilleuses Ladurée
Les Merveilleuses Ladurée is the beauty brand brought to you by iconic French macaron house, Ladurée — and it perfectly embodies the luxurious, OTT aesthetic Ladurée is famous for. Cameo-stamped blushes, eye shadows embossed with bows, and this adorable high heeled lip gloss are all fit for a Parisian queen.
And no, I'm not ending this with a "Let them eat cake" reference — Marie Antoinette never said that.
Pretty Vulgar Cosmetics
When Pretty Vulgar Cosmetics launched at Sephora, it started a low-key riot. The ornate, birdcage-themed packaging! The sweet as sugar shades! The glorious, actually-lives-up-to-the-hype formulas! I haven't stopped swooning since. But don't pigeonhole the brand as just another princess-y knockoff; Pretty Vulgar is all about the contradictions. "The elegance of a swan in one moment and the darkness of a raven the next."
Anna Sui
If goth mermaids had a signature makeup brand, Anna Sui would be it. The most artistic black packaging houses marbled lipsticks, embossed floral eye shadows, and even face oils disguised as tiny cupcakes. Hey, even princesses want an undead edge.
Paul and Joe Beaute
Crazy cat ladies, rejoice: Paul and Joe Beaute is here to slay your life out. Not only are its elegant embossed brightening powders housed in the sweetest pastel pink cases, the puffs themselves are COVERED in cats. How about them (adorable) apples?
Nic Love
If you can't get enough glitter, you'll pass out over From Nic Love. This indie sparkle emporium has handmade loose glitter in every color imaginable, sequin lashes, and even jewelry. If you want to shine like the rainbow fish, this is the only store you need to know about — plus, who doesn't like supporting small businesses?
Peripera
Peripera is the ultimate in K-beauty cuteness. From ink-inspired lipsticks to the iconic blunt-banged Peripera girl, its products are always inventive, multi-use, and adorable.
Etude House
Etude House looks like Barbie playhouse makeup IRL, and that is the highest compliment I can give anything. From unique pastel shadow palettes in 90s turquoise packaging to flamingo-emblazoned lipsticks, Etude is practically magic. The brand can be a little tricky to find in the US, but its website supposedly ships internationally.
Besame Cosmetics
The ultimate in retro beauty, Besame makes authentic period cosmetics in the most glamorous packaging. With a gold and scarlet color scheme, the elegant lipstick bullets and powder cases are fit for an Old Hollywood vanity table.
Chantecaille
Chantecaille is a legacy French brand that takes it to the next level when it comes to amazing products and packaging. Their smooth silver packaging hides a treasure trove of creative (and adorable) makeup — like this embossed lion eye shadow palette, and the actual cloudlike finish of the loose powder. Honestly, we'll be anxiously hoping that the brand brings back the Kyoto palette, pictured above — it's almost too pretty to use, but with pastels that rich, I imagine I'd manage.
