On several occasions, Skims product launches have left fans with questions. The brand’s latest drop was no different. This time, Kim Kardashian confused her fans by promoting her brand’s new products and suggesting that they’re perfect for fall. But photos of the brand’s “fall” pieces left fans wondering, “Is the fall wardrobe in the room with us?”
Kim shared several photos of the brand’s sheer products.
As lots of brands promote sweatshirts, jackets, and boots for chillier temps, Kim is hoping that her fans will buy sheer dresses, skirts, and tops this fall. Granted, in some climates it might make sense — but it doesn’t exactly scream “fall fashion.”
In photos shared via Instagram, Kim modeled some of her brand’s new pieces, including a strapless body-hugging dress that is also sheer. She captioned the post with, “SHOP SKIMS FALL WARDROBE ON SKIMS.COM.”
Fans questioned where exactly they’re supposed to wear these outfits.
Even if the outfits were weather-appropriate, some fans still wondered where they would be able to go in a sheer dress. While Skims notably does sell undergarments, many of the sheer products are listed in the brand’s clothing section. “Kim where am I wearing this to,” one fan asked. Many others left similar comments, like, “Kim … now where am I supposed to wear something like this?” and “Where can we go like this Kimi 🙄.”
Others explained where you might wear these pieces.
In response to all the confusion, other fans of the brand started listing places where you might be able to wear the totally sheer outfits. Some argued that they’re undergarments, and others suggested that they could be worn at home or while sleeping. Others took a more lighthearted approach when responding to questions about where to wear the outfits.
One person joked that the outfits are “perfect to go pick up my kids from school.” Another suggested that they could be worn on Halloween. Someone else joked that they looked perfect for family reunions.
Kim recently faced backlash when promoting face shapewear.
Recently, Kim has had several controversial product launches. In July 2025, she started promoting shapewear for faces. She called the product a “necessity,” but fans questioned what it was even for. “Gotta give Kim credit, she’s always at the forefront [of] identifying new things for women to be insecure about and profiting off them,” one critic wrote in response.
