Listen, parenting comes with many jobs. Chauffeur. Snack refiller. ATM machine. Finder of the lost water bottle that’s always “just right there.” But every once in a while, a parent pulls off something so ridiculous, so next-level, that it shoots straight past “regular parent” status and earns them a new title: LEGEND.
Enter Ben Boyce, a New Zealand dad who just gave us all a masterclass in parenting humor.
Now, imagine being Ben’s daughters.
You’re just trying to exist as a teenager, blending into the crowd, praying your dad never figures out how to use TikTok properly and then BAM.
Your father has rented an actual billboard that makes him look like he lost a bet with a group of middle schoolers. And worse? The internet sees it before you can even beg him to take it down.
Once Ben (@ben_boyce_) posted the whole thing on TikTok, the comments section exploded. The video has racked up almost 94,000 likes, 770 comments, and over 11,000 shares.
Reddit even called him “Father of the Year.” Which, honestly, feels accurate. Because if dad jokes were an Olympic sport, this would’ve been the gold medal routine.
And let’s be real… this is peak Gen-Z parenting.
Our kids already think we’re embarrassing when we breathe too loudly near their friends. But Ben? He didn’t just embarrass his kids at school pickup. He embarrassed them on a literal billboard. That’s next-level commitment.
The best part? While Sienna and Indy may be groaning into their hoodies now, one day they’ll retell this story at family dinners. They’ll roll their eyes and say, “Remember when Dad went full Gen-Z cringe and put Skibidi on a billboard?”
And then they’ll laugh. Because deep down, this isn’t just about slang, it’s about a dad wanting to connect with his kids in the weirdest, funniest way possible. And it worked!
Parenting is a long game, folks.
Sometimes you bond over car rides and ice cream. Sometimes you bond over making your kids dance with you on TikTok. And sometimes, if you’re a dad with a wild sense of humor, you bond by turning slang into a public art installation.
So to Ben Boyce: we salute you. May your billboard live forever in internet history, and may your daughters one day admit (no cap) that this prank was actually bussin’.
