
Like our closets, our brows and lashes have undergone serious fashion phases through the decades. Throughout the early 1930s and '40s, thin, drawn-on eyebrows were all the rage. By mid-century, eyebrows became somewhat secondary to bold, long eyelashes, so brows were often styled to be petite and neat. The 1970s disco culture gave way to a new aesthetic, featuring bright eyeshadows and dramatic makeup that maintained the love for extensive lash length. The '70s brows were often plucked thin with high arches, leaving plenty of room for the colorful drama on the rest of the face to do all the talking.
Then, in the '80s, Brooke Shields almost single-handedly gave full brows a resurgence, and natural-looking arches became the look du jour, with famous faces like Madonna following suit. The 1990s and early 2000s saw the unfortunate preference for pencil-thin brows hit the fashion cycle for a repeat. The 2010s brought us back to our senses, with brows and lashes both going bold once again. And for those who had plucked a little too hard in the said 1990s and 2000s, microblading was soon a popular eyebrow trend.
Here’s to hoping we’ve learned our lessons as we usher in the next wave of style. No matter how you style your brows and lashes, here are our picks for must-have brow and lash beauty products to keep them in tip-top shape.
Hi Beautiful You Be You Mascara Lash Extension Treatment Mascara


This all-in-one buildable gel mascara by Hi Beautiful You glides on effortlessly to instantly prime, darken, lengthen, strengthen, extend, and condition lashes, leaving behind a black, velvet finish. Go from “natural” to “glam” without the glue. Olive oil esters help moisturize and soften lashes, while myristoyl pentapeptide 17 helps promote the production of keratin protein, which can lead to increased lash growth.
Vegamour GRO+ Advanced Lash Serum

Get flutter-worthy, lush lashes with Gro Lash Serum. Fortify lashes with serums that quickly penetrate the lash, making it easier to reach the hair follicle. Ideal even for the most sensitive eyes, it's prostaglandin-free and hypo-allergenic. Featuring mung bean, which contains enriching minerals like zinc, selenium, silica, iron and Vitamins A, B, C, B7 (biotin) and K, and red clover, which exhibits antioxidant, antimicrobial, and anti-inflammatory properties.
RevitaLash Cosmetics Eyelash & Eyebrow Conditioners


Physician-developed Lash Conditioner and Advanced Eyebrow Conditioner products by RevitaLash address the "visible signs of eyelash aging due to chemical and environmental stressors" with a unique serum that creates healthier-looking, more luxurious lashes and brows. They are hypoallergenic, free of oil and vegan friendly.
Twenty/Twenty Full Brows Tinted Gel


This full brow formula by Twenty/Twenty provides gray coverage while taming and defining brows with a long-lasting hold — yet still keeps a soft and flexible finish. (No crunch or flakes here!) Vegan, cruelty-free, paraben-free, and developed by a board-certified ophthalmologist, the formula contains nourishing ingredients to keep hair and skin healthy, including castor oil, argan oil, panthenol (a derivative of vitamin B5), soy protein, and vitamin E.
Nuele Brow Serum


Nuele Brow Serum is the perfect way for busy moms to hold the shape of their brows throughout the day while creating fuller brows naturally. Simply swipe this powerhouse serum, which contains jojoba, moringa, castor, frankincense, and geranium oils, along the brows to moisturize and protect with zero buildup.
Babe Original Essential Lash Serum

This top-rated lash-enhancing serum features biotin and amino acids that provide longer-looking lashes with consistent nightly application. The precision applicator delivers the perfect amount of product while the strengthening ingredients work to repair your lash line and improve your lash retention over time. Babe Original Lash Serum is oil-free and safe to use with lash extensions and strip lashes. It's also vegan and cruelty-free.
BOOM! By Cindy Joseph


For the ultimate glam lash look, grab Boom Bright, the brand’s hypo-allergenic water-based mascara that easily lengthens, separates, defines, and moisturizes lashes, delivering a pop of definition that’s ideal for every age. For brows, the brand’s Boom Brow mousse delivers naturally beautiful brows in an easy-to-use gentle formula infused with aloe, shea butter, and sunflower seed oil. The clean beauty formula contains no extra additives or unhealthy chemicals but instead is packed with plant-based ingredients, is vegan and is free of gluten, soy, paraben, phthalate, GMO, and cruelty.
Thrive Causemetics Liquid Lash Extensions Lash Serum


Thrive Causemetics Liquid Lash Extensions Lash Serum promises fuller, longer lashes in eight weeks of consistent treatment. The peptide-powered serum is fueled by biotin and sodium hyaluronate to condition and hydrate the eye area. Made with gentle ingredients, the lash serum is specifically formulated to be non-irritating. The Limitless Length Volumizer helps maintain density and thickness and improves the overall vitality of the lash. It's vegan and cruelty-free.
Ever Whiplash Speed Volumizing Mascara & Brow Pencil

Give brows and lashes the wow factor with Ever Whiplash Speed Volumizing Mascara and Brow Pencil. The best-seller is made with magnolia oil extract to condition lashes and to protect against environmental damage, along with a blend of waxes that create a non-drying cocoon for each lash. Its patented brush helps to lift, separate, and lengthen each lash so lashes look full and voluminous. Pair with the brand’s Precision Brow Pencil for a long-wearing and smudge-resistant look that stays perfectly defined all day.
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