When Meghan Markle‘s As Ever brand finally launched in April, her first collection of products sold out almost instantly — especially her famous jam. And now, as fans are waiting for her to add the next round of items to the store, it seems like she might be giving us a hint about what that round will include in a new video she shared with her daughter, Lilibet. Anyone up for some honey?
Meghan recently shared a video of harvesting honey with Lili.
In the video, Meghan and Lili, both dressed in their own protective beekeeping gear, can be seen going out to harvest honey from the hive. Another clip shows Meghan back inside the house, happily putting the fresh honeycomb into jars.
“Look at all of that fresh honeycomb! Harvesting honey with my little honey,” she wrote in her caption, adding, “(Like mother, like daughter; she’s even wearing my gloves).”
Honey would make sense for Meghan’s As Ever line.
Meghan has been open about wanting the products she sells to be meaningful to her, and considering Meghan’s love of harvesting her own honey — something fans witnessed in her Netflix series, With Love, Meghan, earlier this year — it would be a perfect addiction to the line.
On the show, she also shared how she makes her now-viral honey lemon cake, which has continued to get rave reviews from those who have made it in their own kitchens since.
Unfortunately, we may not find out what she’s selling next for a while.
In a new interview with Fast Company, Meghan revealed that she isn’t planning to release new As Ever products until the first quarter of 2026, since she wants to take her time looking at data from the launch to figure out what her next move should be.
“We are on calls daily, working through product development, SKUs, and inventory,” she said. “We have a field trip tomorrow to look at different manufacturers and suppliers as we expand the brand.”
Meghan has big plans for the future of her business.
“I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally,” she said.
No word on when the famous jam is coming back, but the article did state that restocks aren’t off the table.
It would definitely be a solid business move if she decided to bring it back as she’s mulling over the possibilities for her next collection. After all, it did sell out for a reason …
Check out our Meghan Markle page for all the latest news about Meghan, Prince Harry, and their growing family.
