American Eagle might be in hot water again for discrepancies regarding their sizes. Facebook user Riley Bodley shared a photo of her recently purchased size four American Eagle jeans, which are SMALLER than the size zero jeans she bought five years ago.
We're all confused.
Bodley's new jeans are at the front, and her old jeans are at the back. The massive size disparity "made me wonder, how small has a size 0 actually gotten?" Bodley said in her post.
"I will admit, when I went into American Eagle and realized I had gone up 2 sizes, I was a little disheartened. So, when I got home I compared my new jeans to my old ones and was just sickened when I discovered my new jeans were the same in size, if not slightly smaller, then the pair I had boughten (sic) 5 years ago," Bodley said.
Her post has been shared almost 35,000 times and many other users shared a similar sentiment.
However, this isn't the first time that the brand has been called out for sizing problems.
Last May 2016, Missy Rogers found that her size four shorts from 2014 are now considered a size 10.
The 2016 backlash got so bad that American Eagle was forced to release a statement.
“We agree fully with Missy that women are so much more than numbers, which is why we are so strongly committed to body positivity. Like every retailer, we strive for consistency and clarity to help our customers make decisions. We’ve reached out to Missy to get her feedback on her shopping experience and look forward to engaging in a discussion around this important issue.”
American Eagle, which owns Aerie, has made great strides in body positivity by featuring plus-size models in ads, and also doing away with retouching.
However, if nothing has changed over a year later regarding sizes for the main American Eagle brand, are they truly listening to customers' concerns?
"The media makes young girls feel the smaller the number they wear, the more beautiful they are, and this is certainly NOT true," Bodley concluded.
Bodley's statement speaks truth. "I post this as a reminder that size is literally just a number and does not define you. Find clothes that make you feel comfortable and confident, and know your beauty is not defined by the size you wear," Bodley said.
You're more than the number in your jeans, shorts, shirt, or shoes. Whatever odd and inconsistent system that brands have to determine their sizing DOES NOT determine your worth.
